Does your business still not reach the first page of Google? This is a sign that you urgently need an SEO audit because you may have neglected some important aspects of your internet presence. Do you want to know what they are? Keep reading this article and learn how to do an SEO audit that will help your company get more clients.
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What is an SEO audit?
Before going deeper into the subject, let’s define what an SEO audit is. This is a very specific analysis of different aspects that will affect the organic positioning of a web page. The purpose is focused on the diagnosis of problems, as well as the detection of opportunities for improvement.
Not only will the internal elements of the page be studied, but other external elements must also be analysed, such as the authority that it has on the Internet or external links.
Why should an SEO audit be done?
Different reasons will determine why you should do an SEO audit, SEO audit course Birmingham. The main one is that it will allow you to maintain the health of your website. You must also remember that user behaviour is always changing, so your page must be constantly evolving.
How to do an SEO audit: Step by step
Knowing how an SEO audit is done provides the necessary tools so that a website can position itself correctly. Do you want to learn how it is done? Follow this step by step.
Verify that the relevant pages of your website can be indexed and crawled
You must ensure that the most important URL of your web page can be crawled and indexed to appear in Google results. This is an important point for your website to be visible.
One way to know if your portal is well indexed is by using Google Search Console. If you have fewer than 500 pages, you can search for it as follows: “site:[yourwebpage]” to see which pages of your portal are indexed.
You must know that the Googlebot has a limited crawling budget, so you must indicate which pages you are interested in crawling. You can see what is being tracked with the address “www.yourweb.com/robots.txt”.
What you do not want to be tracked must be with the code “Disallow”. If you saw that a page that you are not interested in was indexed, you can include the “no index” tag within the HTML code.
Check the loading speed and adaptation of the content on mobile devices
This point is important because 50% of the searches that are done on Google are done from mobile devices. If your website is not optimized for smartphones or mobile devices, likely, Google will not show it among its top results.
The loading time of your website may also be taking you away from that first place in the search engines. Your portal cannot take more than three seconds to load, otherwise, the users who visit you will leave before seeing your content. You can use tools like PageSpeed Insights to see if you need to improve this on your page.
Study the architecture of your website
A well-designed architecture will contribute to better crawling and indexing of the web page. This is achieved when considering user experience and internal linking. If you have a clear organization on your page, you will improve navigability and that will make it possible for the user to find what he is looking for.
Make sure your home page is connected to the most relevant pages on your website. Also, check that the pages are linked to other pages that are important to your business. You should also check the status codes of your URLs. You can use tools like Screaming Frog, Botify, or Ahrefs.
Evaluate the content of your page and the organic visibility
Search engines will always prefer sites that give users a good experience, which is why your content will be key. This must be optimized according to the needs of your potential customers. Your website should answer all their questions, SEO course in Birmingham.
Keep in mind that the texts, photographs, videos, or infographics are going to be the soul of your website. The structure of your content is important to consider.
Analyse if you are attracting the right audience
If you notice in the SEO audit that you have many visits, but there are not many actions in it, it is likely that you are not attracting the right audience or that you are not guiding them in the best way so that they do the actions you want.
Study your competition
Another of the steps that you must follow in the SEO audit is to analyse your competition. This is how you can get to know it in depth and know what you are up against. Among the factors that you should study in your SEO competition are the following:
► Look at the keywords with which they are positioned. You can do this with Ahrefs’ Content gap tool.
► Check the link-building strategy that your competition has. You can do it with SEMrush, Majestic SEO, and Ahrefs Site Explorer.
Analyse your off-page SEO
With off-page SEO, we refer to all the external factors that influence the positioning you have in the SERP. You must analyse the backlinks on your page, in this way you can detect opportunities to get new links.
If you are a few steps away from reaching the top of the search engines, we recommend you do an SEO audit to meet your goals. Remember that this is not something exceptional, rather it should be done periodically so that your page remains optimized.
SEO Services Birmingham is providing the best SEO Audit services and training. Your business is bound to flourish with us in the least time possible. Our experts are capable enough to target the most potential customers in any search engine. If you have any questions or need more info, feel free to contact us now.
Location: Birmingham, UK
Bradford Court Business Centre, 123-131 Bradford Street,
Birmingham, United Kingdom, B12 0NS
Email: [email protected]
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