According to IMARC Group latest published report, titled “ India Kids Apparel (Kidswear) Market Share: Industry Trends, Size, Growth Rate, Opportunity and Forecast 2022-2027,” that the India kids apparel market is expected to exhibit a CAGR of 5.6% during 2022-2027.
Year Considered to Estimate the Market Size:
Base Year of the Analysis: 2021
Historical Period: 2016-2021
Forecast Period: 2022-2027
The clothing worn by children from 0 to 14 years is referred to as “kids apparel.” These garments are often composed of high-quality materials that provide comfort and breathability, and come in a wide range of colours and textures. The clothing trend for children in India has traditionally fluctuated from ethnic and cultural, owing to aesthetical dominance in daily wear, to contemporary, owing to increased western influence and a preference for urban and comfortable clothing styles. There has been an increased trend for fusion and gender-neutral fashion over the years, which is producing a favourable outlook for the Indian market.
Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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India Kids Apparel Market Trends:
The market is primarily driven by the rising number of nuclear and double-income households in India. Strong economic growth in recent years and increasing purchasing power, along with the changing spending patterns of parents with an increasing inclination toward providing their children with enhanced comfort and convenience, is boosting the sales of branded and high-quality kids apparel.
Additionally, kids in the urban and semi-urban settings of the country are now being exposed to mass media, which has accelerated their active participation in purchase decisions. Along with this, several players are focusing on effective promotional strategies and modes of advertisements to gain prominence among their target consumers. They are continually collaborating with foreign brands and companies, including Disney and Warner Bros., to launch aesthetic assortments of merchandise that appeal to their ever-expanding consumer base. The market is further driven by the increasing penetration of online fashion and apparels websites with user-friendly interfaces, lucrative discount offers and flexible modes of payment in India.
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Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India kids apparel market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on category, season, distribution channel, gender, sector and cloth material.
Breakup by Category:
- Bottom Wear
- Ethnic Wear
Breakup by Season:
- Summer Wear
- Winter Wear
- All Season Wear
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Exclusive Stores
- Multi-Brand Retail Outlets
Breakup by Gender:
Breakup by Sector:
- Organized Sector
- Unorganized Sector
Breakup by Cloth Material:
- Nylon and Rayon
- Cotton Mix/Blended
Breakup by Region:
- North India
- East India
- West and Central India
- South India
Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
The report has also analysed the competitive landscape of the market with some of the key players being Gini & Jony Ltd., Aditya Birla Fashion and Retail Ltd., Benetton India Pvt. Ltd., Lilliput Kids Wear Ltd., Catmoss Retail Private Ltd., Arvind Fashion Pvt. Ltd. (Tommy Hilfiger), Indian Clothing League Pvt. Ltd., Tiny Girls Clothing Pvt. Ltd., etc.
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