The latest report by IMARC Group, titled “India Online Video Platform Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on the India online video platform market Research Report. The report also includes competitor and regional analysis, and contemporary advancements in the market. The India online video platform market size reached US$ 82.2 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 190.1 Million by 2027, exhibiting a growth rate (CAGR) of 14.51% during 2022-2027. An online video platform is utilized by an individual for viewing and uploading pre-recorded videos and streaming live videos at any time. This is a software-as-a-service (SaaS) solution that allows publishers and video content owners to access different functions, such as ingesting, editing, security, transcoding, syndication, monetization, metrics usage, and engagement analytics of content. It is a fee-based platform that allows managing and delivering video content to the desired audience in an efficient manner. Besides this, it is also adopted by businesses as a strategic model for creating and strengthening a customer base using varieties of video content.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviors of the consumers globally-our estimates about the latest market trends and forecast values after considering the impact of this pandemic.
India Online Video Platform Market Trends:
The penetration of high-speed internet connectivity is driving the market in India. Along with this, the increasing utilization of smart televisions (TVs), smartphones, tablets, and personal computers (PCs) that enable the streaming of high-definition (HD) video content is fuelling the market. With rapid digitization, coupled with the growing popularity of on-demand online video streaming, this is contributing to the demand across the country. Furthermore, the rising adoption of video content for branding and targeting new audiences is creating a positive market outlook. Apart from this, the integration of advanced technologies with online video platforms is also impacting the market growth favorably. The market is further driven by other factors, including the rising popularity of digital marketing and intensive business competition.
India Online Video Platform Market 2022-2027 Analysis and Segmentation:
Our report has categorized the market based on model type, application and product type.
Breakup by Model Type:
- UGC Model
- DIY Model
- SaaS Model
Breakup by Application:
- Media & Entertainment Industry
- Enterprises
- Others
Breakup by Product Type:
- Software
- Services
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
Table of Contents
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2021 |
| Historical Period | 2016-2021 |
| Forecast Period | 2022-2027 |
| Units | US$ Million |
| Segment Coverage | Model Type, Application, Product Type, Region |
| Region Covered | North India, West and Central India, South India, East India |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2299 Five User License: US$ 3399 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the India online video platform market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the India online video platform market?
- What are the key regional markets?
- What is the breakup of the market based on the model type?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the product type?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the India online video platform market and who are the key players?
- What is the degree of competition in the industry?
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