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Nintendo UK ad campaign pushes online capabilities

wiia Nintendo UK has started pushing its online multiplayer games via an eight-week marketing campaign on the official website.

Called 'Get it Online', the campaign heavily promotes the online capabilities of Wii through a banner. When clicked, the visitor is taken to a series of 16 different videos touting Wii's various features and explaining how to get online through the console.

According to Edge, loads of of multiplayer footage is featured in the spots along with the Wii Shop, web browser, and visitors to the site can submit their mobile number so they can watch the videos on their cell.

The purpose of the campaign is to become more competitive in the online market. Xbox Live is predicted to rake-in $1 billion (£680 million) in subscription fees by 2013, according to research firm In-Stat.

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